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09
Mar

Fords Commercial Vehicles Experience Dip in Sales

Automotive giants Ford have released their sales figures for February, and while generally they make great reading for those

ford sales slump 300x192 Fords Commercial Vehicles Experience Dip in Sales

Ford increased its share of the LCV market by 40.6% year on year!

associated with the company, sales of their commercial vehicles took a significant slump.

Ford’s sales of commercial vehicles dropped by 16.6% in February compared to the same period of last year.  It was Ford’s light commercial vehicle sales which took the biggest hit, dipping by 63.6% compared to February 2011.

Meanwhile, Ford’s MCV sales declined by 18.5%; a small figure compared to the company’s LCVs but still a considerable downturn in sales.

Despite this slump, Ford’s commercial vehicles once again topped the market table for LCV manufacturers, while overall the company enjoyed 14.5% of the automotive market, up 2.6% on the same period of last year.

In fact, Ford actually increased its share of the LCV market by 40.6% year on year, a statistic indicative of the general slump in sales of light commercial vehicles across the manufacturers.

Ford’s net success in the February market was secured by the sales of its non-commercial vehicles. Ford of Britain’s managing director Mark Ovenden expects these encouraging sales to continue;

“Our best ever range of vehicles will grow even further thanks to a series of new launches this year, flagged up by a glittering display on the Ford stand at this week’s Geneva Motor Show,” he said. “The list of upcoming models includes the new Ford B-Max, the new Ford Kuga, the 1.0-litre Ecoboost Ford Focus and the new Fiesta and Focus ST models.”

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Sources:

http://www.fleetworld.net/news/2012/Mar/Ford-records-strong-february-sales-as-UK-market-share-reaches-145/0434004827/

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