Automotive giants Ford have released their sales figures for February, and while generally they make great reading for those
associated with the company, sales of their commercial vehicles took a significant slump.
Ford’s sales of commercial vehicles dropped by 16.6% in February compared to the same period of last year. It was Ford’s light commercial vehicle sales which took the biggest hit, dipping by 63.6% compared to February 2011.
Meanwhile, Ford’s MCV sales declined by 18.5%; a small figure compared to the company’s LCVs but still a considerable downturn in sales.
Despite this slump, Ford’s commercial vehicles once again topped the market table for LCV manufacturers, while overall the company enjoyed 14.5% of the automotive market, up 2.6% on the same period of last year.
In fact, Ford actually increased its share of the LCV market by 40.6% year on year, a statistic indicative of the general slump in sales of light commercial vehicles across the manufacturers.
Ford’s net success in the February market was secured by the sales of its non-commercial vehicles. Ford of Britain’s managing director Mark Ovenden expects these encouraging sales to continue;
“Our best ever range of vehicles will grow even further thanks to a series of new launches this year, flagged up by a glittering display on the Ford stand at this week’s Geneva Motor Show,” he said. “The list of upcoming models includes the new Ford B-Max, the new Ford Kuga, the 1.0-litre Ecoboost Ford Focus and the new Fiesta and Focus ST models.”
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